Today Back Our School officially launches — and you're one of the Champions making it happen.

Here's what that means. Your school now has its own branded booking page. When anyone in your community books a hotel or short-term rental through it, Guest Smiles earns a commission from the property and shares 50% of it with your school. The traveler pays exactly what they'd pay anywhere else. No products, no order forms, no cash to collect, no end date.

That last part matters more than it sounds. Most fundraisers have a start and a finish. This one doesn't. Every vacation, every work trip, every weekend away, every set of grandparents driving in for a game — all of it can send money back to your school, all year long.

WHAT TO DO THIS WEEK

1. Watch the Champion Orientation video if you haven't yet. Eight minutes, and everything else makes sense afterward.

2. Find your school's booking link and QR code in your Launch Kit.

3. Send the first message. The Launch Kit has the email, the text, and the social post already written — fill in your school name and link, and send.

4. Recruit 3–4 Parent Champions. You are not meant to carry this alone, and schools with more Champions raise more.

WHAT'S COMING

Seasonal campaigns land here before every major travel window, starting with fall break planning in September. You'll never have to invent content — we build it, you send it.

One last thing worth saying plainly: the schools that do well with this aren't the ones with the biggest launch. They're the ones still mentioning it in February. Consistency beats intensity every time.

Post below and tell us which school you're backing. Let's get the first bookings on the board.